18 Mailjet MJML Best Practices

Email marketing remains a powerful tool for reaching customers and prospects. When using Mailjet and MJML (Mailjet Markup Language) to craft your emails, following best practices is crucial for maximizing your campaign's effectiveness. Here are 18 Mailjet MJML best practices to help you achieve email marketing success.

1. Understand MJML Basics

Before diving into the best practices, it's essential to understand the fundamentals of MJML. MJML is a markup language designed specifically for creating responsive emails. It allows you to use a simple, intuitive syntax to define the structure and layout of your emails, ensuring they look great on any device.

2. Keep It Simple

When designing your emails, simplicity is key. Avoid overcrowding your email with too many elements. Stick to a clean, minimal design that directs the reader's attention to your main message.

3. Optimize for Mobile

With the majority of emails now being opened on mobile devices, it's crucial to ensure your emails are mobile-friendly. MJML's responsive design capabilities make this easy. Test your emails on multiple devices to ensure readability and usability.

4. Use Clear and Concise Copy

Your email copy should be direct, to the point, and engaging. Avoid long, drawn-out paragraphs. Use bullet points, lists, and bold text to highlight key information.

5. Personalize Your Messages

Personalization is key in email marketing. Use Mailjet's personalization features to address your subscribers by name and include relevant content based on their interests and preferences.

6. Include a Clear Call to Action

Every email should have a clear call to action (CTA). Whether it's a button, link, or form, make sure your CTA is prominent and easy to understand.

7. Test, Test, Test

Always test your emails before sending. Check for broken links, images, and layout issues. Use Mailjet's inbox preview feature to see how your email will look in different email clients.

8. Use High-Quality Images

Images can greatly enhance your emails, but only if they're high-quality and relevant. Avoid using blurry or pixelated images.

9. Optimize Image Size

Large images can slow down email loading times, leading to lower engagement. Use image compression tools to reduce file sizes without sacrificing quality.

10. Stick to a Consistent Brand Voice

Maintaining a consistent brand voice across all your marketing channels, including email, is crucial for building brand recognition and trust.

11. Segment Your Audience

Effective email marketing requires targeting specific audiences with relevant content. Use Mailjet's segmentation features to send tailored messages to different groups.

12. Avoid Spam Filters

Familiarize yourself with common spam trigger words and avoid using them in your email copy. Also, ensure your email list is clean and up-to-date to prevent being flagged as a spammer.

13. Utilize Dynamic Content

MJML supports dynamic content, allowing you to show different content to different subscribers based on their preferences or past behavior.

14. Track and Analyze Results

Use Mailjet's analytics tools to track open rates, click-through rates, and other key metrics. This data will help you refine your email marketing strategy.

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15. A/B Testing

Experiment with different subject lines, CTAs, or email layouts through A/B testing to see what works best for your audience.

16. Follow Legal Requirements

Ensure your emails comply with legal requirements, such as including an unsubscribe link and honoring unsubscribe requests promptly.

17. Respect Your Audience's Time

Don't over-email your subscribers. Respect their time and inbox space by sending only relevant, valuable content.

18. Stay Up-to-Date with Email Marketing Trends

Email marketing is constantly evolving. Stay informed about the latest trends and best practices to ensure your campaigns remain effective.

By following these 18 Mailjet MJML best practices, you can significantly improve your email marketing campaigns, increasing engagement, conversions, and ultimately, your bottom line. Remember, email marketing is not just about sending emails; it's about building relationships and providing value to your subscribers.