17 WPForms Send Confirmation Email Best Practices

When it comes to online forms, one crucial aspect is the confirmation email. It not only assures the user that their submission has been received but also provides a record for future reference. With WPForms, a popular WordPress form builder, sending confirmation emails is a breeze. However, there are certain best practices to follow to ensure these emails are effective. Here are 17 best practices for sending confirmation emails with WPForms.

1. Clear and Concise Subject Line

The subject line of your confirmation email should be clear and to the point. It should immediately convey the purpose of the email, such as "Your Form Submission Confirmation."

2. Personalize the Message

Use the submitted data to personalize the email. For instance, start by addressing the recipient by their name and include specific details from their form submission.

3. Confirm Receipt of Information

Explicitly state in the email that the information has been received. This provides a sense of security to the user, knowing that their data has been successfully transmitted.

4. Include Key Information

Summarize the key information from the form submission in the email. This could include details like the date of submission, the type of inquiry, or any other relevant data.

5. Provide a Link to the Full Submission

If possible, include a link in the email where the user can view their full form submission. This is especially useful for longer or more complex forms.

6. Use a Professional Tone

Maintain a professional and courteous tone in your confirmation email. Avoid using colloquial language or slang.

7. Design for Readability

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Ensure the email is easy to read by using clear font styles, sufficient white space, and bullet points or lists when necessary.

8. Test Email Deliverability

Regularly test the deliverability of your confirmation emails to ensure they're not being marked as spam or caught in filters.

9. Include Contact Information

Provide contact information in case the recipient has any questions or concerns about their submission.

10. Optimize for Mobile Devices

Ensure your confirmation emails are mobile-friendly, as many users check their emails on smartphones or tablets.

11. Use Branding Consistently

Incorporate your brand's logo, colors, and style into the email design for a cohesive experience.

12. Avoid Excessive Promotion

While it's tempting to include promotional content, keep it minimal. The focus should be on the form submission and confirmation.

13. Secure Sensitive Information

If the form includes sensitive information, ensure that it's handled securely and not included in the confirmation email.

14. Offer an Opt-Out Option

Include an opt-out link for users who don't wish to receive further emails from your organization.

15. Track and Analyze Performance

Utilize email marketing tools to track open rates, click-through rates, and other metrics to assess the effectiveness of your confirmation emails.

16. Follow CAN-SPAM Act Guidelines

Ensure your emails comply with the CAN-SPAM Act, which sets rules for commercial email messages.

17. Update Templates Regularly

Refresh your email templates periodically to keep them aligned with your brand's current design and messaging.

By following these best practices, you can ensure that your WPForms confirmation emails are effective, professional, and user-friendly. Remember, the goal is to provide a seamless experience for the user while also protecting your brand's reputation.