18 Domain Authentication MailerLite Best Practices

1. Introduction

In the world of email marketing, ensuring that your messages reach your subscribers' inboxes is crucial. One way to improve deliverability is through domain authentication. MailerLite, a popular email marketing platform, makes this process seamless. In this article, we'll explore 18 best practices for domain authentication in MailerLite to enhance your email campaigns' performance and deliverability.

2. Understanding Domain Authentication

Domain authentication involves verifying that the emails you send are indeed from your domain. This process includes setting up DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) records. In MailerLite, this is done through the platform's Domain Authentication feature.

3. Why Is Domain Authentication Important?

Authenticating your domain in MailerLite is essential for several reasons:

• Improved deliverability: Email providers are more likely to trust and deliver emails from authenticated domains.
• Brand reputation: An authenticated domain enhances your brand's credibility.
• Protection from spoofing: It helps prevent email spoofing, where attackers send emails pretending to be from your domain.

4. Step-by-Step Guide to Domain Authentication in MailerLite

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• Login to your MailerLite account.
• Navigate to the "Settings" section.
• Select "Domain Authentication."
• Follow the instructions to set up DKIM and SPF records with your domain provider.

5. Best Practices for Effective Domain Authentication

1. Use a Dedicated Sending Domain: Consider using a subdomain specifically for email marketing, such as "emails.yourdomain.com."
2. Keep Records Updated: Regularly check and update your DKIM and SPF records to ensure they are current and valid.
3. Monitor Deliverability: Use MailerLite's deliverability tools to track your emails' performance.
4. Avoid Spam Triggers: Familiarize yourself with common spam triggers and avoid them in your email content.
5. Maintain a Clean Subscriber List: Regularly clean your subscriber list to remove inactive or bounced email addresses.
6. Test Before Sending: Send test emails to yourself or colleagues to check if the authentication is working correctly.
7. Follow Email Best Practices: Use compelling subject lines, clear call-to-actions, and mobile-friendly designs.
8. Contact Your Domain Provider: If you encounter issues during setup, don't hesitate to reach out to your domain provider for assistance.

6. Troubleshooting Domain Authentication Issues

Despite following all the steps correctly, you might still face issues with domain authentication. Here are some common problems and their solutions:

• DKIM/SPF Records Not Verified: Double-check the records you've entered with your domain provider. Ensure there are no typos or formatting errors.
• Emails Going to Spam: If authenticated emails still end up in spam, review your email content and subscriber engagement metrics.

7. Conclusion

By following these best practices for domain authentication in MailerLite, you can significantly improve your email campaigns' deliverability and performance. Remember, email marketing is an ongoing process that requires continuous monitoring and optimization. Stay vigilant, test regularly, and adapt your strategies based on data to achieve the best results.