17 Proforma Invoice Email Template Best Practices

When it comes to sending a proforma invoice via email, it's crucial to follow best practices to ensure clarity, professionalism, and efficiency. Here are 17 essential tips for creating an effective proforma invoice email template.

1. Clear and Professional Subject Line

Start with a clear and concise subject line that accurately reflects the content of the email, such as "Proforma Invoice for [Product/Service Name]". This helps the recipient understand the email's purpose immediately.

2. Formal Greeting

Use a formal greeting, addressing the recipient by name if possible. This personal touch establishes a polite and professional tone.

3. Introduction to the Invoice

Briefly introduce the purpose of the proforma invoice, stating the products or services it covers and the reason for sending it.

4. Detailed Invoice Information

Include all necessary invoice details such as invoice number, date, payment terms, and a breakdown of costs. Ensure that all information is accurate and easy to understand.

5. Itemized List of Products or Services

Provide an itemized list of the products or services being invoiced, including descriptions, quantities, and prices. This transparency builds trust and reduces confusion.

6. Clear Payment Instructions

Outline the payment process, including due dates, payment methods accepted, and any penalties for late payments. Simplify the payment process for your clients as much as possible.

7. Contact Information

Include your contact details, such as email address, phone number, and company address, to facilitate communication if the client has any questions or concerns.

8. Professional Tone and Language

Maintain a professional tone throughout the email, avoiding colloquial or informal language. This ensures that your communication is taken seriously.

9. Call to Action

Include a clear call to action, instructing the recipient on the next steps to take, such as reviewing the invoice and making payment.

10. Thank You and Closing

Thank the recipient for their business and close the email politely.

11. Use of Templates

Creating a standard template for your proforma invoices ensures consistency and professionalism. It also saves time when sending multiple invoices.

【AOTsend Email API】：AOTsend is a Managed Email Service for sending transactional emails. Support Email Types: reminders, authentication, confirmations, notifications, verification codes, invoices, password resets, account activations, billing statements, two-factor authentication (2FA), and one-time passwords (OTP) emails, etc. $0.28 per 1000 Emails. 99% Delivery, 98% Inbox Rate.

You might be interested in:
Why did we start the AOTsend project, Brand Story?
What is a Managed Email API, How it Works?
Best 25+ Email Marketing Platforms (Authority,Keywords&Traffic Comparison)
Best 24+ Email Marketing Service (Price, Pros&Cons Comparison)
Email APIs vs SMTP: How they Works, Any Difference?

12. Attachment Handling

If the proforma invoice is attached, make sure the attachment is clearly named and virus-free. Mention the attachment in the email body and briefly describe its content.

13. Avoiding Spam Filters

To prevent your email from being marked as spam, avoid using too many links, large images, or attachments. Use plain text and a simple layout.

14. Mobile-Friendly Design

Ensure that your email template is mobile-friendly, as many clients may view it on their smartphones.

15. Testing and Review

Before sending, test your email template to ensure it displays correctly on different devices and email clients. Also, review the content for clarity and accuracy.

16. Follow-Up

Consider sending a follow-up email if payment is not received by the due date, politely inquiring about the status of the payment.

17. Record Keeping

Keep a record of all sent proforma invoices and follow-up emails for future reference and audit purposes.

By following these best practices, you can create a professional and effective proforma invoice email template that will streamline your invoicing process and enhance your business communication. Remember to periodically review and update your template to ensure it remains relevant and effective.