17 Magento 2 Transactional Email Variables Explained

Magento 2, as a leading e-commerce platform, offers robust transactional email functionalities. These emails are crucial for keeping customers informed about their orders, shipments, and other vital information. To personalize and enhance these emails, Magento 2 provides a range of variables that can be inserted into email templates. In this article, we'll explore 17 of these transactional email variables, explaining their uses and benefits.

1. {{var order.getIncrementId()}}

This variable inserts the unique order ID into the email. It's essential for customers to reference when contacting customer support.

2. {{var order.getCustomerName()}}

Including the customer's name in transactional emails adds a personal touch, making the communication more engaging.

3. {{var order.getBillingAddress().format('html')}}

This variable displays the customer's billing address in HTML format, which is useful for confirming order details and shipping information.

4. {{var order.getShippingAddress().format('html')}}

Similar to the billing address, this variable shows the shipping address in a formatted way, essential for delivery updates.

5. {{var order.getGrandTotal()}}

Inserting the grand total of the order is great for order confirmation emails, giving customers a clear breakdown of their purchase.

6. {{var order.getPaymentMethod()}}

This variable displays the payment method chosen by the customer, providing transparency and helping with any potential payment queries.

7. {{var order.getStatusLabel()}}

Including the order status keeps customers updated on the progress of their order, from pending to complete.

8. {{var order.getCreatedAtFormated('long')}}

This variable shows the order creation date and time in a long format, helpful for tracking and referencing.

9. {{var shipment.getIncrementId()}}

For shipment emails, this variable inserts the unique shipment ID, useful for tracking deliveries.

10. {{var shipment.getTrackingNumber()}}

Providing the tracking number allows customers to follow their shipment's progress independently.

11. {{var creditmemo.getIncrementId()}}

If a credit memo is issued, this variable includes its unique ID in related emails.

12. {{var invoice.getIncrementId()}}

For invoice-related emails, this variable adds the invoice ID, essential for accounting and record-keeping.

13. {{var customer.getEmail()}}

Including the customer's email address can be helpful for customer support inquiries or account verification.

14. {{var store.getFrontendName()}}

This variable displays the store's name, adding a professional touch to transactional emails.

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15. {{var product.getName()}}

Including the product name in emails related to specific items, such as back-in-stock notifications, enhances personalization.

16. {{var product.getSku()}}

The product's SKU (Stock Keeping Unit) is crucial for inventory management and customer inquiries.

17. {{var unsubscribeLink}}

Providing an unsubscribe link is not only a good practice but also required by many anti-spam regulations.

By leveraging these Magento 2 transactional email variables, you can create highly personalized and informative emails for your customers. This not only enhances the customer experience but also helps build trust and loyalty with your brand. Remember to test your emails thoroughly to ensure all variables are working correctly and presenting the intended information.